The story of

I'm Simon and I'm the founder of, and we help you to showcase your passions with our unique designs.

The story of is linked to the Covid-19 pandemic of 2020, as with many people, I suddenly found myself with some spare time to follow a neglected passion.  In my case, it was a combination of design, the desire to build a digital business and a love of a good T-Shirt and Hoodie!

I started to realise that many people were reminiscing about life before the outbreak, and there was a general nostalgia for years gone by and an awareness of "Time" in general.  But I also recognised how people were showcasing their passions more and more, so the idea for the store was born. 

I've always had a soft spot for a discreet design on a T-shirt and Hoodie, and you'll find more discreet designs at Time4Apparel compared to many other T-Shirt sellers.  Since we launched, our range of designs has grown, but that central theme of Time, and showing off your passion remains.  All our products are designed in Oxford, UK, and will be printed and despatched from UK or US based suppliers.

I love feedback, so if you have anything you would like to share about our products, or have suggestions then I'd love to hear from you at, or via the chat function on the site.  

New Barclay House, 234 Botley Road,
01865 570296